Technical Director & eCommerce Architect

I am
Laurence.

I build the digital infrastructure that makes commerce actually work: from architecture to execution, strategy to sprint.

Start a conversation
20+ Years in digital
8+ Brands transformed
$M Revenue influenced
MTL Based in Montréal
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eCommerce Strategy Digital Architecture Technical Leadership Omnichannel Platform Engineering Growth Systems eCommerce Strategy Digital Architecture Technical Leadership Omnichannel Platform Engineering Growth Systems

Bridging tech
and commerce.

I'm a digital and eCommerce leader based in Montréal with over two decades of experience helping retail and consumer brands build the technology foundations they need to grow. I've worked across the full stack, from hands-on engineering to executive strategy, at companies like DAVIDsTEA, Browns Shoes, BDC, Reitmans, and more.

My edge is translating complex technical problems into business momentum. I thrive in the space where architecture meets ambition: designing systems that are built to scale and teams that know how to ship.

eCommerce Architecture
Technical Leadership
Platform Strategy
Digital Product
Omnichannel Operations
Team Building
What I do

Where I add
the most value.

01

eCommerce Architecture

Designing scalable commerce platforms from the ground up: headless, composable, or monolithic, depending on what actually fits your business.

02

Digital Transformation

Taking established retail and consumer brands through the complex shift to digital-first operations, without losing what made them great in the first place.

03

Technical Leadership

Building and managing high-performing engineering teams, setting technical vision, and creating the culture where great work actually gets shipped.

04

Omnichannel Strategy

Connecting the online and in-store experience into something seamless inventory, fulfilment, customer data, and all the systems in between.

05

Platform Selection

Cutting through the noise to find the right commerce and technology platforms for where your business is going, not just where it is today.

06

Growth Systems

Wiring together the tools, data, and processes that turn a good digital presence into a predictable growth engine.

Let's build
something real.

Whether you're looking for an advisor, a technical co-pilot, or just want to talk about your platform challenges, I'm always up for a good conversation.

Currently available for new projects

Montréal, Québec, Canada
Open to remote & global work